1. Find your niche
This might sound obvious but the better you know what your topic – the more successful your blog will be.
In business we know that targeting a specific audience is more likely to succeed than trying to be all things to all people. Blogging is the same. People are going to read your blogs if they reflect or represent something that your tribe really wants or needs to know about.
2. Be consistent
Whatever you choose to do – stick with it. If you blog daily, weekly, every fortnight or monthly – stick with it. Let people know when they can expect to hear from you.
There is so much content on the net right now. A lot of ‘noise’ and information attempting to distract your readers from their scrolling.
Aside from the fact that the more you engage, connect and post the more likely it is that social media platforms will prioritise your posts, how great would it be if your readers were looking out for your next post?
If you post once a day for two weeks and then don’t post for three weeks you may lose the audience you’ve built up and need to start again. I’m not advocating posting blogs every day – just make a decision that works for you and stick to it.
3. Write about something you’re passionate about
As a reader you know the difference between someone writing about something they love and those who don’t.
Those who write know how much easier the words flow when you’re crafting a piece about something that really matters to them.
The easy way around this is to choose your blog from the things you most want to talk about or do.
4. Know who you’re writing for
Who is your ‘ideal’ reader. If you’re writing about starting a business – then start-ups or those contemplating starting their own business are very likely to be your readers. If you’re writing a blog about how to run events – then your audience is primarily those who can’t afford to subcontract an events company to do it for them – charities and small businesses.
If you know who you want to read your blogs then you can work out what it is they will want or need from you. If you’re blogging on business starts up – what do new business owners need – practical tips, reassurance, resources and perhaps to virtually or directly connect with others doing the same.
5. Not too many statistics
If you’re trying to inform your readers about an issue then some figures can be incredibly powerful. The recent figures about the number of women experiencing sexual harassment, abuse and even rape in their workplaces were shocking. Short, sharp references to figures like this can focus your audience on the ‘problem’ you’re writing about, so you’ve established the importance of your subject early on in your blog.
However, people don’t have a long attention span for statistics. They want to read ‘stories’ about real people and their lives. Preferably they want to know about people like them and their lives. If they have to wade through piles of figures and graphs they’ll move on to something else.
6. Be you
There are so many blogs and articles on the net. What can you do to stand out? Be you. Don’t try to imitate someone else’s style or their content. Its very rare that any of us have anything truly different to say in our writing. What we do have to bring to our blogs is ourselves, our perspectives, our learning and our experiences.
Someone may have heard the same thing from one hundred writers but there may be something about the way you write it or use your experiences to demonstrate a point that will resonate with a specific audience.
People want to connect with people. They don’t want a perfect public face. They want to learn from people who have had failures and success, who have imperfections and flaws. So put down your mask a little and let people know the person behind the blogging.
7. Encourage engagement
Allow comments, shares and likes. On most social media the reach you get is based on this level of interaction. Your writing will resonate with some people and not others. Timing is important – every now and then we read something at exactly the time we needed to hear it. It jumps out and grabs us. Give your readers the chance to tell you that.
Ask them questions – open ended ones that can’t be answered with a simple yes or no. We get to know so much about our readers through comments. It will give us ideas on what other content they’d like to see, which will help you plan your future blogs.
Nobody can please all of the people all of the time. Unfortunately there are a lot of people with too much time on their hands and its very likely these will be the people who will post negative or personal comments. If they are expressing a genuine opinion – it may cause more engagement and discussion amongst your readers. Even those who disagree with you can give you ideas for blogs.
If they are just trolls then feel free to delete them. Its your page and I operate a zero tolerance on abusive or discriminatory language or behaviour. Happily I have never had to block anyone for this behaviour.